Agatha Savage: The Origin of Cruelty
A unique brand position was built around the feeling of eating your last piece of chocolate; the implied cruelty and sadness when there is only an empty box. The film converts the brand position to an entertainment/content proposition – about a fictitious character named Agatha Savage, who from her own love-scorned heart, makes wonderful chocolates that torture us all.
Between love and agony, there is chocolate.
A brand concept became a character. What began as a single line evolved into the world of Agatha Savage. Every frame was built to give a fictional history weight. Not a traditional spot, but an authored piece of storytelling.
Sourced with intent
The project came out of an ongoing creative partnership. Built on trust and a shared sensibility, it created the space to take risks and push the idea further.
A recipe for revenge
Early concepts, sketches, and storyboards were used to explore tone, pacing, and character. A process of iteration and refinement that allowed the idea to take shape before production began.
Measured. Melted.
From concept through final frame, the film was built as a unified vision. Storyboards, animatics, character design, and visual development established the tone early, allowing production to move quickly without losing intention.
Perfected for the occasion.
Specialists were brought in where needed; character animation, voice, and sound, all in service of the same direction. A controlled process designed to preserve the integrity of the idea.
Just one bite.
From design through animation and final composite, every stage was treated as part of the same system. Nothing handed off. Nothing diluted. The idea held intact from the first sketch to the final frame. The kind of work that stays.
Credits
Nick Snyder - Director, Designer, Animator Eric Stein - Concept, Story, Producer, Creative Director Jim Houck - Writer Jeremy Bristol - Brand Designer Jeff Wagner - Brand Designer Hamed Hokamzadeh - Score Composer Sage Cotugno - Character Animator Jake Stone - Sound Designer