2024
Shot on location along the Southern California coast, this campaign fuses tactile live action moments with expressive hand-drawn animation to create a vibrant, kinetic brand world. The result is a playful yet elevated visual language designed to feel both immediate and iconic.
From early concept development through storyboarding, VFX exploration, illustration, and final compositing, Snaggletooth led the campaign from initial idea to finished frame.
Process in Motion
A look inside the experimentation, craftsmanship, and coastal production energy behind the campaign.
2021
With full creative freedom on the brief, we developed a nostalgic concept that reimagined the Super Bowl in a handcrafted 8-bit world. Using frame-by-frame pixel illustration and animation, the spot was built with intentional “Nintendo-era” visual constraints to heighten authenticity and charm. The result was a playful yet design-driven campaign moment that resonated strongly with both the client and audience.
Process in Motion
A glimpse into the experimentation, design rigor, and real-world production energy behind the work.
2021
To celebrate the brand’s birthday, we created a whimsical animated world inspired by classic pop-up books — a stage where mascots, products, and playful visual gags could unfold with handcrafted charm. The result was a joyful, character-driven piece that balanced humor, design precision, and bold brand personality.
2019 - 2025
Since 2019, Snaggletooth has created a steady stream of social animations and campaign content for Lenny & Larry’s - blending humor, character-driven motion, and bold graphic storytelling to keep the brand active, playful, and culturally relevant across digital platforms.
2021 - 2025
The mascot work began in 2021, when Lenny & Larry’s tapped Snaggletooth to bring illustrated characters into select campaign spots. What started as a series of playful one-off performances quickly proved its value as a storytelling device. By 2023, Snaggletooth became the lead creative partner for all mascot-driven illustration and animation — shaping a cohesive character language across packaging, social campaigns, and brand activations through spring 2025.
2019 - 2025
Six years of evolving storytelling, shared trust, and bold brand expression.
Kristin Borg, Creative Director | Lenny & Larry's