2024
Shot on location along the Southern California coast, this campaign fuses tactile live action moments with expressive hand-drawn animation to create a vibrant, kinetic brand world. The result is a playful yet elevated visual language designed to feel both immediate and iconic.
From Concept to Final Frame
From early concept development through storyboarding, VFX exploration, illustration, and final compositing, Snaggletooth led the campaign from initial idea to finished frame.
Process in Motion
A look inside the experimentation, craftsmanship, and coastal production energy behind the campaign.
With full creative freedom on the brief, we developed a nostalgic concept that reimagined the Super Bowl in a handcrafted 8-bit world. Using frame-by-frame pixel illustration and animation, the spot was built with intentional “Nintendo-era” visual constraints to heighten authenticity and charm. The result was a playful yet design-driven campaign moment that resonated strongly with both the client and audience.
2021
Process in Motion
A glimpse into the experimentation, design rigor, and real-world production energy behind the work.
2019 - 2025
Since 2019, Snaggletooth has created a steady stream of social animations and campaign content for Lenny & Larry’s - blending humor, character-driven motion, and bold graphic storytelling to keep the brand active, playful, and culturally relevant across digital platforms.
A Creative Partnership That Continues to Grow
Six years of evolving storytelling, shared trust, and bold brand expression.
Kristin Borg, Creative Director | Lenny & Larry's