LENNY & LARRY'S
Snaggletooth delivered end-to-end creative leadership and post-production for Lenny & Larry’s “SoCal Vibrance” campaign — four live-action/2D hybrid commercials anchored by brand-mascot illustration and animation. The studio developed the concepts, created full storyboards, and provided on-set creative direction to ensure tonal and character consistency across the campaign and broader brand ecosystem. Snaggletooth illustrated and animated all mascot elements, supervised and executed the full VFX pipeline, directed a team of animators and motion designers, and oversaw VO recording and music production. Editing, animation, color, compositing, and final finishing were all completed in-studio for a cohesive, character-driven campaign from start to finish.
Year
2024
Scope
live-action/2D hybrid commercials
Timeline
10 Weeks
Hybrid Live Action + Animation TV Spots
A four-spot live-action/2D hybrid campaign — covering concepting, storyboards, mascot animation, VFX, edit, color, and finishing, along with oversight of VO and music.


